How to seize chance from China coffee consumption
How to seize chance from China coffee consumption
According to statistics from the International Coffee Organization, China coffee consumption is growing at an annual rate of about 15%, far higher than the global average growth rate of 2%. It is estimated that by 2025, China will become a trillion-level coffee consumption superpower.
Because of this, in order to compete for the huge coffee consumption market, multinational coffee shop chain giants have also accelerated their deployment in China, especially outside the first-tier cities: Set up drip coffee production line with drip coffee pouch packing machine, and run more and more coffee shop, especially in the first-tier cities.
In contrast, despite the increasing consumer demand for coffee, local coffee shop chains have achieved limited success in market competition. In fact, the increase in demand for coffee consumption does not mean that consumers' demand for coffee shops also increases.
On the one hand, the rapid rise of online coffee has attracted the attention of the media and is favored by investors, but it is also worried by the industry that once it burns too much money, it will be difficult to maintain, whether it can maintain the sustainable development of the industry, and not follow in the footsteps of shared bicycles; on the other hand, On the one hand, some local offline coffee chain stores have closed down instead.
In order to obtain a large number of customers, coffee shops are often set up in prime locations, and the rising rent naturally makes some coffee shops unbearable. After all, coffee is made in a special way. Even an online coffee shop needs to maintain a certain store cost. In addition, the current consumer demand for coffee has increased, and the demand for coffee raw materials has increased, which has further pushed up the cost of coffee shops. .
In fact, the needs of consumers for coffee and chain coffee shops are two completely different needs. Coffee lovers will buy coffee beans to brew and drink by themselves, and taste coffee, while urbanites who rush into chain coffee shops want more quickly to get a cup of drink, a cup of caffeinated drink.
In addition, the social needs of coffee shops cannot be ignored. For young consumers who value time and health more, social communication and business communication can be completed in the aroma of coffee instead of wasting time and effort.
Because of this, coffee shops have become an indispensable part of urban commercial consumption. For commercial complexes, the cost of acquiring customers from coffee shops is very low, and people who pass by may enter the business circle for a cup of coffee, which also increases the stay time of potential consumers in commercial complexes and increases their willingness to consume. From this perspective, operators of commercial complexes may wish to make some concessions in terms of rent, so as to introduce coffee chain stores of different brands and tastes, and increase the overall passenger flow.
In addition, compared to some local coffee shops that only rely on selling beverages to make profits, multinational coffee shop chains not only sell coffee, but their storefront consumption power should not be underestimated. In addition to coffee drinks, there are also various special pastries, salads, snacks, etc. .
In terms of commodity sales, in addition to the sales of coffee beans and coffee utensils, various cultural and creative products derived from it also occupy a large share of consumption, such as the hard-to-find Starbucks cat claw cup some time ago. Some effective local specialty coffee shops often include bookstores, salons and other special content to provide consumers with more services and a better consumption experience.
These successful operating experiences are worthy of reference for other coffee shop practitioners.
News from drip coffee pouch packing machine factory, pyramid tea bag packing machine manufacturer.
