Drip Coffee packaging: environmentally friendly materials and text design become the new direction
Here are the top six packaging trends we expect to dominate the coffee industry in 2022.1. Peace on the package
After several years of chaos, consumers and companies alike are seeking peace and quiet in all areas of their lives. In 2022, we'll see coffee packaging embrace this mood, combining light and calm hues with simple copywriting and understated fonts. The goal of this style of packaging design is to create a comfortable and enjoyable experience, like when you drink a cup of Joe in the morning.
What are the trends in coffee packaging for 2022? Environmentally friendly materials and text design become new directions
2. Quirky design centered on words
A common misconception is that good design needs illustrations or photos to stand out, but in 2022, typography will take center stage. In this trend, complex fonts are taking over coffee packaging and are art in themselves. Expect to see aesthetics take precedence over legibility, with letters being filled with vibrant and contrasting colors. This approach is particularly attractive for brands with strong names or unique qualities that warrant attention with emphatic words.
3. The aesthetics
You may not immediately jump to "tacky metal" when you imagine coffee packaging, but 2022 will make you think again. The aesthetic features of the mid-1990s to early 2000s are re-emerging - not only in fashion and design, but also in coffee packaging design. This trend features light blue and pink neon against a silver and white background, layered geometrically to add edges. Although originally a futuristic style, it is now somewhat nostalgic and ironically attractive in the eyes of consumers.
4. Environmentally friendly materials
Consumer concern for the environment has only increased in the last year and people are looking to support brands with eco-friendly values and practices. Packaging with ethically and compostable materials has become increasingly popular in 2021, and by 2022 we expect to see designs that reflect the raw materials used in coffee packaging (and coffee itself). These designs, in the form of minimalist elements and printed ink on an off-white background and earthy texture, are a great way to show that you are serious about the sustainability of your brand.
5. Cut and paste color layers
Considered a 2022 adoption of the much-loved collage, cut-and-paste color layering is another design trend perfect for coffee brands looking to tap into the environmentally conscious market.
This year, we're seeing more layers with an emphasis on color and geometry, ripped paper effects and raw textures creating the essence of recyclable materials. As with collage art in general, the possibilities are endless - the beauty of this trend is that it can be as subtle or vibrant as your brand feel.
6. Prank instructions
After a relatively gloomy few years, consumers are ready for some mischief and frolic. This is reflected in many of the major design trends for 2022, especially packaging, where we are seeing more and more designs that embody childhood fun.
In 2022, we expect coffee packaging to feature quirky 2D characters that feel half cute, half ironic and make customers smile. Either way, coffee brands are using this strategy to convey the less serious side of their brand personality and convey some much-needed lightheartedness.
From these trends, it is clear that the shift in consumer behavior has had a significant impact on the way brands interact with their customers. In a world that looks set to rely heavily on e-commerce for a long time, well-designed packaging is essential to ensure that your coffee brand can continue to build long-term relationships with its loyal drinkers.
News from drip coffee bag packing machine manufacturer and pyramid tea bag packing machine factory.
